Improve Ratings with Savvy Branding and Reputation Management

Most people remember the Marlboro man, but would be hard put to name the CEO of Phillip Morris, the manufacturers of Marlboro. Murphy shut shop some years ago, but most people in their thirties, forties, and fifties will remember the Murphy baby – without having any recollection of what product the baby was the face for. These two examples underline the importance of having a face to represent your brand, and the association that gets built in the minds of even non-buyers.

Make Your CEO the Face of Your Brand

The disadvantage of using a celebrity from entertainment or sports is that their popularity is subject to change. Moreover, unless there is an underlying, or overt connection with your products and services; the connection won’t be established in the minds of your customers.However, appropriate CEO branding through personal branding firms in Wilmington would ensure that your target audience connects your organization with the face, i.e., the CEO. Perhaps the greatest example of CEO branding is Microsoft co-founder Bill Gates. How many people even know, let alone recall that Paul Allen was the co-founder? Till Steve Balmer replaced him in 2000, Bill Gates was the best known CEO in the electronics industry.

Route to a Healthier Profit Margin

Your reputation can make or break your business as issues like trust, and willingness to buy your products and services will certainly be impacted. If you are still wondering why CEO reputation management is so critical,consider your risks if you don’t do so:

• Your company’s reputation too could be jeopardized.
• Your most innovative ideas won’t gain any purchase.
• People won’t trust you enough to desire to partner you, especially if you are floating a new venture.
• Your best talent might prefer to seek greener pastures as they would be terrified that your lack of credibility will wear off on them.

Therefore, you must ensure that not only your employees, but also your associates and investors trust you blindly. If your CEO’s reputation has taken a hit for whatever reason; you must take proactive steps to counteract it by consulting Top PR firms in Wilmington. Only an experienced reputation management company would know how to counter the flak unobtrusively, and then rebuild your CEO’s reputation.

Stay in the Public Consciousness

One of the primary reasons for focusing on CEO personal branding isto create a place in the public consciousness, and stay there. You would do well to keep in mind that just as Rome was not built in a day, a CEO’s personal brand is built gradually. Those who become sensations overnight, also disappear overnight. Strategies to build the CEO’s personal brand include:

• Create a strong social media presence.
• Be visible at major events related to your industry.
• Host events which are calculated to build and strengthen awareness of your products and services – but center it around your CEO’s physical presence.
• Encourage her/him to develop the reputation of being a subject matter expert.

Be a thought leader: Remember TheDevilWearsPrada? The mere pursing of Miranda Priestly’s lips makes a fashion designer trash an entire collection to recreate another one. That was the power of a thought leader in the extreme.

Bio:

Ascendant Group is one of the leading CEO branding agency having it’s headquartering in Newark, Delaware and Philadelphia. Our prime focus is to prepare CEO branding strategy & CEO personal branding. We have been featured in Forbes, Inc., etc.

Increase Your Sales with Savvy Branding Strategies

Your brand is the identity you have created in the public perception. When you build a brand, you create certain expectations with regard to quality, pricing, convenience, and sheer style. You gain more by being an influencer as it spurs purchasing decisions among those who desire to share some space with you, even if it is digitally. Whether yours is a startup, or a middle level business, you need to work on your branding strategies for them to pay rich dividends in the years to come. It begins with clarity on who are your target audience to ensure that all your messages are honed to target them.

Build a Coherent Communication Strategy

The best way to build your brand, or recast it, would be to hire a branding agency in Philadelphia. In the fast changing economic scenario, building, and retaining brand loyalty has become far more challenging than it was even twenty years ago. There are far more options available to the customer, and far greater access to information. Convert the latter challenge into an opportunity by getting into conversations with your existing and prospective customers. The easiest way to do so would be on social media.As long as the conversation stays positive, it will generate more traffic to your website. Trustworthiness is another aspect you must consider when designing your communication plan. It serves both purposes:

• Clarify doubts
• Generate awareness

Get your branding agency to position you appropriately: The biggest mistake many businesses make is to leave the positioning vague. You must develop a communication plan which capitalizes on consumer emotions, and utilizes the diverse tools available smartly:

• Have a strong social media presence via web pages on them;
• Run a blog page on your own website to highlight your products and services;
• Run your advertising campaign to capitalize on happenings nationally and locally;
• Host events, or sponsor them where there is likely to be a major gathering of your target audience;
• Create a distinctive identity for your brand.

Find the Right Strategic Partner to Boost Your Bottom Line

Customer loyalty fluctuates as much due to prevalent economic conditions, as due to the alternatives available to your buyers. It also depends on whether your niche is in the necessaries club, or in the luxury segment which people can do without during hard times. Therefore, you should work closely with the most astute PR firms in Philadelphia to remind your core customers how much they have benefited from their association with you, and how your products and services improve their quality of life. They will help you focus on relationships with:

• customers;
• associates;
• investors;
• employees.

Gain traction in key markets: Discriminating use of PR would help you generate new leads, and gain traction in key markets. Since credibility is a vital component of your communication plan, PR will gain you greater traction as people are likelier to trust something they read in a blog, or article in a newspaper, magazine, or journal than they would an advertisement.

Build Credibility While Strengthening Your Image

It is a common error of perception that public relation (PR) exercises don’t carry as much weightage as advertising, search engine operations (SEO), and publicity in marketing strategies. Many companies carry out PR activities perfunctorily by way of handing out press releases, usually after they have performed some activities in the community to establish their corporate social responsibility (CSR). However, PR activities are not about planting stories. They ensure that people are talking about you all the time. Another common error is that you need to come across as goody two shoes.

People love the bad boys: The manner in which President Trump won the elections and the continuance of his popularity seem to indicate that the people love the bad boys too. His PR team obviously worked on the philosophy that most people have a hidden (sometimes, overt) desire to reform people, and often believe that things, or people can’t be as bad as they are being portrayed. What else would explain the popularity of the stormy petrels like John McEnroe and Boris Becker, who combined tennis genius with a combustible temperament?

Bolster Your Brand to Expand Into Uncharted Territories

When you are in expansion mode, you can’t afford to miss out activities to fortify your brand. If you are uncertain as to how to go about it, and don’t have the inhouse resources required for it, hire one of the top PR firms in NYC to bring you sterling results. They become your strategic partners, and build your credibility by following the three as in their plan of action:

• Analyze
• Assess
• Act

This will involve analyzing the various components of your business, such as:

• Where you stand now?
• What has been your growth rate?
• How are your competitors faring? and
• Which are your natural strengths?

This will help them to assess what is going right with you, and which of your strategies need reworking. They will also ensure that you reach your target audience – be it through print, electronic, or social media – because they know where to catch the attention of prospective customers. It also means that they increase your online visibility.

They Know the Best Ways to Pitch a Story

One of the biggest advantages of the competent PR firms in NYC is that they know how to pitch a tale, which not only catches, but retains customer attention. Further, they will devise ways and means to send regular messages to the target audience through blogs, articles, and stories run through diverse media. They don’t craft nifty phrases or slogans to sell products. Rather, their strategies help attract the right kind of talent for your company, which will automatically improve processes, and enhance the profitability of your business. Further, their strategies will attract the right business partners, who will add value to your brand by investing in your company; thereby helping you, expand according to plans.

PR firms raise awareness consistently: One of the biggest disadvantages of advertising is that exposure is fleeting. However, PR activities can keep people talking about you brand for days on end at far lower the cost. It creates and sustains awareness of your business.

Open Doors by Creating a Lasting Impression on Your Clients

Establish an emotional connect between your brand and your customers. When your customers begin to associate your brands positively with personal milestones, and events; then customer loyalty is assured. This could be the differentiating factor which makes you stand out from your competition. A growing perception among buyers worldwide is that a significant proportion of a brand or company’s image is colored by how people perceive the CEO. This means that you add to your marketing stratagems by making the CEO the brand ambassador, the face of your organization.

Capitalize on the Persona, Performance, and Prestige of Your CEO

If you desire to make a lasting impression on your target audience; then your CEO branding strategies should focus her/his persona, performance, and prestige. These facets are interdependent. They impact your company’s reputation and performance individually, but collectively they constitute the CEO branding mix. One should view these aspects as a holistic web of interactions among themselves, as well as company reputation and performance. You will understand the success or otherwise of such a strategy by comparing the financial health of your company after a few months/years with benchmark figures you had established earlier. Analyze financial performance indicators such as profits, net operating cash flow, ROI, and market-performance indicators such as market share or stock price to take stock.

Keep your eyes open though: Celebrity CEOs bring both benefits and burdens when it comes to company performance. It is up to you to ensure that the benefits are not short term. Therefore, while building your CEO’s brand, don’t overlook building the business too — and even more important — build trust. Keep in mind that a successful brand self-promotes, stimulates a unique experience, breathes loyalty into it, and offers consistency in the quality of the service it offers.

Motivate and Inspire Your Team

The most effective personal branding firms understand that surging ahead requires motivating and inspiring your team, as much by personal example, as by precept. They will tell you that people form judgments about others based on objective physical characteristics such as gender and age; but also on subjective characteristics like education, social status, appearance, and facial expressions. Therefore, they will advise you to focus on transparency as much as aligning all internal and external communications regarding your organization with the CEO’s activities and achievements. They will remind you of the value of your having a strong online presence to keep your brand in the public view continuously.